Computer Systems Engineering from the ITSLP,  Bachelor's Degree in Teaching the English Language by agreement 286 of the SEP, Master's Degree in Administration from the UAMZM of the UASLP, Doctorate in Management and Marketing from the Popular Autonomous University of the State from Puebla. She currently works as a Full-Time Research Professor attached to the UAMZM of the UASLP. Collaborator of the academic body CAEC UASLP 226 Study for regional development and organizations. She has work experience in the area of computer systems, entrepreneurship and marketing. And academic and research experience in marketing, preference, satisfaction and consumer behavior in institutions of higher education. She has been a speaker at international, national and local events with topics related to consumer behavior, preference, consumption habits, etc.

1. Consumer behavior
2. Satisfaction