Professor-Researcher of Full Time, Level VI, accredited as Candidate in the National System of Researchers of the National Council of Science and Technology. Recognized with Desirable Profile PRODEP of the Secretariat of Public Education. Individual research line: International competitiveness and sustainable tourism, which I cultivate through applied research, from which some academic scientific products have been derived, such as: A book of my authorship, which is entitled: Commercial Intelligence to raise the competitiveness of the Mexican wine companies. This work was the result of the research work I did in my doctoral thesis at the National Autonomous University of Mexico, in the Doctorate program in Management Sciences and for which I obtained several academic distinctions such as: Honorable Mention in the Defense of Degree (June, 2012), Alfonso Caso Medal (Maximum award awarded by the UNAM to its graduate students, September 2014), First Place in the Arturo Díaz Alonso Research Award (October 2011), as well as Diploma in the Best Thesis and the publication of the book in the Graduate Collection of the UNAM (2014 and 2015). Author of several book chapters and articles in indexed journals. Lecturer and speaker at International Congresses in: Spain, Chile, Argentina, Peru, Nicaragua, Costa Rica, Ecuador, Colombia and Mexico. Founding President of the Academic Network of Commerce and International Business (RACNI), with an annual international forum for research in international business. Postgraduate and Bachelor Thesis Director. Professor in postgraduate and bachelor's degree.

1. International competitiveness and sustainable tourism