My purpose is to inspire in the students the interest in research in the academic and organizational field and to value the results that it provides. I have participated in renowned academic events in the administration research field, such as the Research in Entrepreneurship and Small Business (RENT) of the European Institute for Advanced Studies in Management. Some of my articles have been included in publications such as the Journal of Small Business Management, European Scientific Journal, Journal of Science and Technology Policy Management and Contaduría y Administración Journal of the UNAM.

1. Entrepreneurship
2. Entrepreneur women
3. New Technologies, social media and youth
4. Resources, capabilities and their relationship with firm performance and competitiveness

1. Gender, violence, decoloniality, communicative processes and cultural diversity
2. Image, Strategic Communication and Digital Technologies