PhD. VIRGINIA AZUARA PUGLIESE
Majored in Administration from the Autonomous University of San Luis Potosí (UASLP), Master in Administration from the Mexican University Campus Veracruz. PhD in Marketing from the Atlantic International University of USA. She is a full-time researcher, professor and Academic Coordinator of the BA in Administration program in the Altiplano Oeste Region Campus (CARAO) of the Autonomous University of San Luis Potosí (UASLP), where she teaches Administration, Strategic Management, Marketing Fundamentals, Market Research, Consumer Behaviour and a Communication courses in BA programs. She is also collaborating in the Postgraduate Studies and Research Center of the Accounting and Administration Faculty lecturing on subjects such as: Marketing Management, Administrative Research, Thesis Evaluation Seminar and Thesis Advancement Seminar. Her research lines are related to Marketing Strategies, Small and Medium Enterprises and Entrepreneurship. She has dictated lectures and published in National and International Conventions, and other forums as well as published studies in important scientific journals, written book chapters and edited field related books.