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Researcher profile

Eugenia Inés Martínez López

Personal Data:
Academic Degree:  Master's Degree
Institutional Data:
Affiliation: Multidisciplinary Academic Media Campus

Office Address: Carretera Rioverde - San Ciro Km 4 Puente del Carmen CP. 79617 Rioverde, S.L.P.
Phone Number: (+52) 4878721499
Ext.: 4519
  1. Master's Degree
    Universidad Autónoma de San Luis Potosí

As part of the searching activities it takes participation in the following:

Participates in academic activities of searching of the Institution.

Elaborates projects of investigation, registered in the educational program from Marketing major, specifically those projects related with the customer behavior of superior educational services.

Publishes articles of investigation in Marketing magazines, as well as Congress’ summaries, and book´s chapters.

Speaker in different forums of investigation and attending to academic meetings representing the Marketing’s curricula from Unidad Académica Multidisciplinaria Zona Media.

Reviser of articles for specialized magazines that required it.

Supporter, monitor and motivator of the thesis elaborated by students from the Marketing major.

All this is done in order to contribute on the searching path of the program and the center where it is worked

Personal Researchs Interest
  1. Sustainable development of organizations
Research Interests of Research Group
  1. Comportamiento de compra de los usuarios de servicios de educación superior
    02/02/2016 - 29/11/2019
    Eugenia Inés Martínez López