Industrial designer and Master degree in Architecture (Facultad del Hábitat, UASLP). PHD in Social Sciences (El Colegio de San Luis A.C.). Urban furniture and interior designer on several public and private projects. Agenda Ambiental´s (UASLP) Designer (2010-2012). His research projects focus on urban social dynamics and the raise of the consumption society in Mexico, fundamentally, with ethnographic and Participant Observation (PO) methods. He develops the research project "Consumption, communication and contemporary urban social networks in San Luis Potosí" and participates in the research project "Society and culture in traditional "barrios" of San Luis Potosí city".