Research Professor Autonomous University of San Luis Potosí since 2010 and in charge of cooperation and academic exchange of the Altiplano Region Academic Coordination. UASLP. Mex. He graduated from the faculty of psychology at UNAM, worked at IMSS, Research, AC Nielsen and NEMI MKT. GilVi Advertising. Profile PROMEP. Coordinator RIDUMACT. Speaker and trainer in several national conferences on marketing and education. Trainer certified by the Sec. Of work. Speaker at international congresses of ALAFEC in Buenos Aires, 8 University Congresses and Pedagogy Congresses in Havana. Author or co-author of more than 50 research works in MKT, TICs, Ethnography or Social MkT. Coauthor in 6 chapters of books, coordinator and editor of 5 books published by the UASLP through the RIDUMACT network. President RIDUMACT. Inter-American Network of University Teachers in Marketing, Administration, Communication and Tourism. Author of the book Manque take me the pingos (stories) Director of 20 thesis degree in Mkt, Psychology and Education.