He has a degree in Communication Sciences from the Autonomous University of San Luis Potosí; Master in Advertising with Specialty in Marketing from the Advanced Communication Center "Eulalio Ferrer" of Mexico City and Master in Communication with Specialty in Administration of the Institutional Image by the Vasco de Quiroga University in Michoacán; He has extensive professional experience in companies in the area of ​​Advertising, Marketing, Public Relations and Organizational Communication; in his teaching practice he has more than 25 years of administrative, academic and research performance, both in public and private universities, at undergraduate and postgraduate level. He is currently Full Time Research Professor of the Strategic Communication line of the Faculty of Communication Sciences of the Autonomous University of San Luis Potosí and served for five years as Head of the Extension, Diffusion and Liaison Center of said entity. Within his academic production has carried out the publication of books and articles in Mexico and the world, as well as social research in emerging areas of the disciplinary field; He is a lecturer in national and international forums and congresses.